Essentials - Brand Package

Deliverables: 2 Logo Concepts + 1 Visual Asset + Color + Typography + Brand Guidelines

Project Roadmap
STEP 1: DISCOVERY
Determine the vision, value, and voice of the brand. Research industry and competition to steer design decisions, ensuring a competitive edge.

STEP 2: DIRECTION
Create a mood-board to capture what is discussed in step 1. This will act as a guideline for the new brand’s colors, shapes, emotion and mood.

STEP 3: BRANDMARK
Create logo design options. These logos will be presented in black and white first, then once a direction is established, full color options will be presented as part of step 4. This step can take as many revisions as needed to the point of satisfaction (typically 2-3 revisions does the trick).

STEP 4: VISUAL ASSETS
Finalize colorized logos and color palette and refine the visual identity.

STEP 5: DELIVERY
I will share a google drive folder with all deliverables within the project tier. You will gain full access and ownership of your new brand!